Skills

Social Content

When the user wants help creating, scheduling, or optimizing social media content for...

Install

npx skills add LeoYeAI/openclaw-marketing-skills --skill social-content -g -a claude-code -y
Category
Marketing
Updated
5mo ago
License
See repository
Context cost
Mediumabout 1,985 tokens
Runs scripts
No, instructions only

What it does

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.

Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Before Creating Content

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .agents/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Goals

  • What's the primary objective? (Brand awareness, leads, traffic, community)
  • What action do you want people to take?
  • Are you building personal brand, company brand, or both?

2. Audience

  • Who are you trying to reach?
  • What platforms are they most active on?
  • What content do they engage with?

3. Brand Voice

  • What's your tone? (Professional, casual, witty, authoritative)
  • Any topics to avoid?
  • Any specific terminology or style guidelines?

4. Resources

  • How much time can you dedicate to social?
  • Do you have existing content to repurpose?
  • Can you create video content?

Platform Quick Reference

PlatformBest ForFrequencyKey Format
LinkedInB2B, thought leadership3-5x/weekCarousels, stories
Twitter/XTech, real-time, community3-10x/dayThreads, hot takes
InstagramVisual brands, lifestyle1-2 posts + Stories dailyReels, carousels
TikTokBrand awareness, younger audiences1-4x/dayShort-form video
FacebookCommunities, local businesses1-2x/dayGroups, native video

For detailed platform strategies: See references/platforms.md


Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

Example for a SaaS Founder

Read the whole SKILL.md on GitHub

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