00 Marketing Plan Global
Use when the user needs an overall marketing plan for a period, objectives, segments...
Install
npx skills add minhnv0807/ai-business-skills --skill 00-marketing-plan-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs an overall marketing plan for a period, objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for, one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Global Marketing Plan
Master skill, calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.
For newcomers
If this is your first global marketing plan, follow this order:
- Step 0, Read
.agents/product-marketing-context-global.md(set once per product) - Information gathering, Answer the 4 questions below
- Run sub-skills, 08 (competitors), 09 (insights), 10 (reverse KPIs)
- Assemble plan, Use the 7-section template
- Cross-check, Run the quality checklist
If .agents/product-marketing-context-global.md does not exist, ask the user to run product-marketing-context-global first to lock down product, ICP, region, currency, and brand voice.
Step 0, Read context file
Before producing any output, read .agents/product-marketing-context-global.md to load:
- Product / service description, USP, pricing tier
- Target region (US / EU / SEA / LATAM / APAC / GLOBAL)
- Reporting currency (USD / EUR / GBP / SGD / etc.)
- Brand voice & tone-of-voice rules
- Existing channels and audience data
If the file is missing, ask the user to create it first. Do not guess context.
Information gathering
Ask the user up to 4 questions before starting:
- Product / service? Short description, core USP, price tier (entry / mid / premium).
- Target audience? Age range, location, occupation, behaviour, biggest pain point.
- Goal & budget? Target revenue per month, marketing budget (ads + content + people), campaign duration.
- Stage? Pre-launch / Launch / Growth / Mature? Existing channels with traction? Available data (followers, email list, customer database)?
If region was not captured in context file, also ask: Primary market? (US / EU / SEA / LATAM / APAC / GLOBAL multi-region).
