# 00 Marketing Plan Global

Use when the user needs an overall marketing plan for a period, objectives, segments...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 00-marketing-plan-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 00-marketing-plan-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 00-marketing-plan-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 00-marketing-plan-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when the user needs an overall marketing plan for a period, objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for, one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Global Marketing Plan

> Master skill, calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.

---

## For newcomers

If this is your first global marketing plan, follow this order:

1. **Step 0**, Read `.agents/product-marketing-context-global.md` (set once per product)
2. **Information gathering**, Answer the 4 questions below
3. **Run sub-skills**, 08 (competitors), 09 (insights), 10 (reverse KPIs)
4. **Assemble plan**, Use the 7-section template
5. **Cross-check**, Run the quality checklist

If `.agents/product-marketing-context-global.md` does not exist, ask the user to run `product-marketing-context-global` first to lock down product, ICP, region, currency, and brand voice.

---

## Step 0, Read context file

Before producing any output, read `.agents/product-marketing-context-global.md` to load:

- Product / service description, USP, pricing tier
- Target region (US / EU / SEA / LATAM / APAC / GLOBAL)
- Reporting currency (USD / EUR / GBP / SGD / etc.)
- Brand voice & tone-of-voice rules
- Existing channels and audience data

If the file is missing, ask the user to create it first. Do not guess context.

---

## Information gathering

Ask the user up to 4 questions before starting:

1. **Product / service?** Short description, core USP, price tier (entry / mid / premium).
2. **Target audience?** Age range, location, occupation, behaviour, biggest pain point.
3. **Goal & budget?** Target revenue per month, marketing budget (ads + content + people), campaign duration.
4. **Stage?** Pre-launch / Launch / Growth / Mature? Existing channels with traction? Available data (followers, email list, customer database)?

> If region was not captured in context file, also ask: **Primary market?** (US / EU / SEA / LATAM / APAC / GLOBAL multi-region).

---

## Section 1, Overall strategy

### 1.1 Situation summary

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/00-marketing-plan-global/SKILL.md