01 Content Calendar Global
Use when the user needs a monthly or weekly content calendar, posting schedule per...
Install
npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs a monthly or weekly content calendar, posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for, the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Global Content Calendar
Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.
Step 0, Read context file
Before generating the calendar, read .agents/product-marketing-context-global.md for:
- Brand voice & tone
- Active channels and follower base
- Region (drives optimal posting times and channel mix)
- Currency (drives any monetary CTA framing)
If the file is missing, ask the user to run product-marketing-context-global first.
Information gathering
Ask the user up to 4 questions before starting:
- Product / service? Industry, core USP, price tier.
- Active channels? List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts.
- Goal this month? Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign?
- Content resources? How many people produce content? Can you record video? Do you have UGC / testimonials available?
Calendar principles
1. Funnel distribution
| Funnel stage | Share | Goal | Content type |
|---|---|---|---|
| TOFU (Awareness) | 40% | Attract new viewers | Trends, tips, POV, behind-the-scenes, pain points |
| MOFU (Consideration) | 35% | Build trust, persuade | Case study, review, comparison, process, FAQ |
| BOFU (Conversion) | 15% | Close the order | Offer, deal, countdown, retarget, livestream |
| Retention | 10% | Retain existing customers | VIP content, referral, community, re-engagement |
2. Content pillar balance
Every brand needs 3, 5 pillars. Audit balance weekly.
