# 01 Content Calendar Global

Use when the user needs a monthly or weekly content calendar, posting schedule per...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when the user needs a monthly or weekly content calendar, posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for, the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Global Content Calendar

> Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.

---

## Step 0, Read context file

Before generating the calendar, read `.agents/product-marketing-context-global.md` for:

- Brand voice & tone
- Active channels and follower base
- Region (drives optimal posting times and channel mix)
- Currency (drives any monetary CTA framing)

If the file is missing, ask the user to run `product-marketing-context-global` first.

---

## Information gathering

Ask the user up to 4 questions before starting:

1. **Product / service?** Industry, core USP, price tier.
2. **Active channels?** List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts.
3. **Goal this month?** Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign?
4. **Content resources?** How many people produce content? Can you record video? Do you have UGC / testimonials available?

---

## Calendar principles

### 1. Funnel distribution

| Funnel stage | Share | Goal | Content type |
|-------------|-------|------|-------------|
| TOFU (Awareness) | 40% | Attract new viewers | Trends, tips, POV, behind-the-scenes, pain points |
| MOFU (Consideration) | 35% | Build trust, persuade | Case study, review, comparison, process, FAQ |
| BOFU (Conversion) | 15% | Close the order | Offer, deal, countdown, retarget, livestream |
| Retention | 10% | Retain existing customers | VIP content, referral, community, re-engagement |

### 2. Content pillar balance

Every brand needs 3, 5 pillars. Audit balance weekly.

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/01-content-calendar-global/SKILL.md