02 Campaign Brief Global
Use when a specific campaign needs a brief the whole team can execute from, context...
Install
npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Design
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when a specific campaign needs a brief the whole team can execute from, context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for, the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Global Campaign Brief
9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
Step 0, Read context file
Before writing the brief, read .agents/product-marketing-context-global.md to load:
- Product, USP, pricing
- Target region and currency
- Brand voice & visual identity
- Existing campaigns and lessons learned
If the file is missing, ask the user to run product-marketing-context-global first.
Information gathering
Ask the user up to 4 questions before starting:
- Campaign type? Product launch / seasonal / brand awareness / clearance sale / re-launch?
- Primary goal? Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]?
- Budget and timeframe? Total budget, campaign duration (in weeks), start date.
- Existing assets? Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
Section 1, Context
1.1 Overview
| Item | Detail |
|---|---|
| Campaign name | [name] |
| Type | Launch / Seasonal / Awareness / Sales / Re-launch |
| Brand | [brand name] |
| Product / service | [short description] |
| Reason for running | [why now? what is the trigger?] |
1.2 Market situation
| Factor | Description |
|---|---|
| Industry trend | [current trend] |
| Customer behaviour this season | [what shifted?] |
| What competitors are doing | [notable competitor activity] |
| Opportunity to capture | [market gap] |
1.3 Lessons from previous campaigns
| Previous campaign | Result | Lesson |
|---|---|---|
| [name] | [KPI hit / missed] | [what worked / didn't] |
