# 02 Campaign Brief Global

Use when a specific campaign needs a brief the whole team can execute from, context...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Design
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when a specific campaign needs a brief the whole team can execute from, context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for, the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Global Campaign Brief

> 9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).

---

## Step 0, Read context file

Before writing the brief, read `.agents/product-marketing-context-global.md` to load:

- Product, USP, pricing
- Target region and currency
- Brand voice & visual identity
- Existing campaigns and lessons learned

If the file is missing, ask the user to run `product-marketing-context-global` first.

---

## Information gathering

Ask the user up to 4 questions before starting:

1. **Campaign type?** Product launch / seasonal / brand awareness / clearance sale / re-launch?
2. **Primary goal?** Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]?
3. **Budget and timeframe?** Total budget, campaign duration (in weeks), start date.
4. **Existing assets?** Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?

---

## Section 1, Context

### 1.1 Overview

| Item | Detail |
|------|--------|
| Campaign name | [name] |
| Type | Launch / Seasonal / Awareness / Sales / Re-launch |
| Brand | [brand name] |
| Product / service | [short description] |
| Reason for running | [why now? what is the trigger?] |

### 1.2 Market situation

| Factor | Description |
|--------|-------------|
| Industry trend | [current trend] |
| Customer behaviour this season | [what shifted?] |
| What competitors are doing | [notable competitor activity] |
| Opportunity to capture | [market gap] |

### 1.3 Lessons from previous campaigns

| Previous campaign | Result | Lesson |
|-------------------|--------|--------|
| [name] | [KPI hit / missed] | [what worked / didn't] |

---

## Section 2, Objectives

### 2.1 SMART goals

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/02-campaign-brief-global/SKILL.md