# 04 Script Video Global

Use when the user needs a spoken script for short-form video, TikTok, Reels, or...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 04-script-video-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 04-script-video-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 04-script-video-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 04-script-video-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when the user needs a spoken script for short-form video, TikTok, Reels, or YouTube Shorts, with a 3-part hook, second-by-second beats, two A/B variants, shoot notes, and a viral score. Switches between product mode and personal brand mode from the context file. Trigger on 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'what should I say in the video', 'write me a hook for a video'. Also use when the user has a video idea and knows only the topic. Not for, cut and edit instructions for an editor, see `44-video-editor-brief-global`; paid ad copy, see `05-ad-copy-global`; briefing an outside creator to film it, see `06-ugc-egc-brief-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Global Short-Form Video Script

> Write 2 A/B script variants for TikTok / Reels / YouTube Shorts with hooks, CTAs, shoot guide, captions, hashtags, and a viral score.

---

## Step 0, Read context file

Before writing the script, read `.agents/product-marketing-context-global.md` for:

- Product, USP, pricing
- Target audience and core insight
- Brand voice and tone
- Region (drives language / cultural references)

If a personal-brand context file exists (e.g., `.agents/personal-brand-context-global.md`), ask which mode to use:

- **Mode A, Product:** default, sell / convert
- **Mode B, Personal Brand:** trust + authority (different hooks, soft CTA)

---

## Information gathering

Ask the user up to 4 questions before writing:

1. **Product / service?** Short description, core USP, price (if relevant).
2. **Platform & length?** TikTok (15 / 30 / 45 / 60s), Reels (15 / 30 / 60s), Shorts (30 / 60s). Default: TikTok 30s.
3. **Target audience?** Gender, age, primary pain, the outcome they want.
4. **Funnel stage?** TOFU (attract new) / MOFU (persuade) / BOFU (close). Default: TOFU.

---

## Core principles

### 5 hook types (first 3 seconds)

| # | Hook type | Formula | Example (English) |
|---|-----------|---------|-------------------|
| 1 | Question | Ask a pain-tapping question, force the viewer to think | "Do you know why your skin keeps breaking out, even after a clean diet?" |
| 2 | Number | Open with a surprising, specific stat | "97% of people are doing their morning routine wrong" |
| 3 | Contrarian | Say the opposite of common belief | "Washing your face twice a day is making it worse" |
| 4 | Situation / POV | Use POV, role-play, micro-story | "POV: First time at a med spa and you have no idea what to pick" |
| 5 | Result first | Show the result first, then reveal the method | "My skin after 2 weeks of doing this, here's exactly how" |

**Hook selection rule:**

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/04-script-video-global/SKILL.md