05 Ad Copy Global
Use when the user needs PAID ad copy for Meta, Google, or TikTok, six variants across...
Install
npx skills add minhnv0807/ai-business-skills --skill 05-ad-copy-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs PAID ad copy for Meta, Google, or TikTok, six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for, organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.
Ad Copy (Global)
Operating rules:
skills/en/references/operating-rules-global.md(esp. rules 2, 3, 7).
Step 0: Check context file
Before writing ad copy, read context file (if exists):
.agents/product-marketing-context.md(product marketing).agents/personal-brand-context.md(personal brand)
Decide mode:
- Only
product-marketing-context.mdexists -> MODE A (default, 6 TOFU/MOFU/BOFU variations) - Only
personal-brand-context.mdexists -> MODE B (Personal Brand Mode) - Both exist -> ASK 1 question: "Are you running ads to sell a product or boost personal brand?"
- Neither exists -> Suggest creating appropriate context
Information gathering
Ask up to 4 questions before writing:
- What product / service? Short description, main USP, price, current promotion (if any).
- Which ad platform? Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. If not specified, default to Meta Ads.
- Target audience? Gender, age range, main pain point, decision maker. Cold (unaware) or Warm (engaged)?
- Ad objective? Messages (DM), Lead form, Traffic, Conversions. If not specified, default to Messages.
Core principles
125-character rule
On Meta Ads, only the first 125 characters show before "See more" button. Line 1 of primary text must:
- Spark curiosity OR hit pain point
- Include USP or specific number
- Be self-contained (don't cut mid-sentence)
GOOD: "Tired of acne for 3+ years? A 28-day routine, guaranteed clear skin or refund." (76 chars)
BAD: "Hello there, thank you for your interest in our services. Today I want to share..." (cut mid-sentence)
