# 06 Brief Ugc Egc

Dung khi can brief NGUOI KHAC quay video ho, khach hang lam UGC, nhan vien lam EGC...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Media
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 06-brief-ugc-egc -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 06-brief-ugc-egc -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 06-brief-ugc-egc -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 06-brief-ugc-egc -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Dung khi can brief NGUOI KHAC quay video ho, khach hang lam UGC, nhan vien lam EGC, hoac KOC va creator da chot: huong dan quay tung canh, viec nen va khong nen lam, review ban tho, mau thoa thuan quyen su dung hinh anh, bang quan ly batch. Kich hoat khi user nhac 'brief UGC', 'brief EGC', 'brief KOC', 'huong dan nhan vien quay video', 'creator quay sai y', 'hop dong quyen su dung video', 'shot guide cho creator'. Khong dung cho, chon, tham dinh, bao gia KOC hoac chuong trinh affiliate thi dung skill 75-hop-tac-koc-affiliate; viet loi thoai kich ban video thi dung skill 04-script-video; huong dan editor dung phim thi dung skill 44-brief-video-editor; rai comment seeding duoi bai dang thi dung skill 38-seeding-plan; thue agency hoac production house lam tron goi thi dung skill 67-agency-vendor-brief.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brief UGC / EGC / KOC

> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).

> Skill nay viet **brief san xuat cho mot creator da chot**. Chon, tham dinh, bao gia KOC, mo hinh tra phi, affiliate va re-book thuoc cap chuong trinh: dung `75-hop-tac-koc-affiliate`.

## Thu thap thong tin

Hoi toi da 4 cau truoc khi tao brief:

1. **San pham / dich vu gi?** Mo ta ngan, USP, gia, doi tuong khach hang.
2. **Loai creator nao?** UGC (khach hang that), EGC (nhan vien), KOC (creator tra phi). Neu khong chon, mac dinh UGC.
3. **Muc tieu noi dung?** TOFU (nhan biet), MOFU (thuyet phuc), BOFU (chot don). So luong video can.
4. **Ngan sach va thoi gian?** Ngan sach/video, deadline giao video, thoi gian chien dich.

---

## Nguyen tac cot loi

### Phan biet 3 loai creator

| Tieu chi | UGC (User) | EGC (Employee) | KOC (Key Opinion Consumer) |
|----------|-----------|----------------|--------------------------|
| Nguoi quay | Khach hang that | Nhan vien cong ty | Creator tra phi / doi san pham |
| Do tin cay | Cao nhat, khach that | Cao, nguoi trong cuoc | Trung binh, nhan dien la quang cao |
| Chi phi | Thap (san pham + voucher) | Luong nhan vien (da co) | Theo thoa thuan, neo gia xem `75-hop-tac-koc-affiliate` |
| Kiem soat noi dung | Thap | Cao | Trung binh, co brief nhung creator tu sang tao |
| Quyen su dung | Can xin phep | Mac dinh thuoc cong ty | Theo hop dong |
| Phu hop cho | Social proof, MOFU | Behind-the-scenes, employer branding | Reach, awareness, TOFU |

### Tieu chi chon creator

#### UGC, Khach hang

| Tieu chi | Yeu cau |
|----------|---------|
| Da su dung san pham | Bat buoc, co bang chung (don hang, check-in, review cu) |
| Chat luong camera | iPhone 11+ hoac tuong duong, video khong be, khong mo |
| Phong cach noi | Tu nhien, khong doc script cung, co cam xuc |
| Ngoai hinh | Phu hop doi tuong muc tieu (cung demographic) |
| Do san long | Dong y quay + cho phep su dung tren kenh thuong hieu |

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/vi/06-brief-ugc-egc/SKILL.md