07 Marketing Report Global
Use when the user needs to WRITE a marketing report someone else will read, a one-page...
Install
npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 2,601 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs to WRITE a marketing report someone else will read, a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for, diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.
Marketing Report (Global)
Information gathering
Ask up to 4 questions before reporting:
- Reporting period? Week (which week, from-to dates) or month (month/year)?
- Available data? Provide: ad spend, messages, leads, bookings, customers, revenue. If incomplete, note what's missing to ask.
- Targets set? What KPIs were committed for this period? (revenue, leads, CPMess, ROAS). If none, use industry benchmarks.
- Channels running? Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Email/SMS). List all.
Core principles
"Read 5 minutes, know what to do next"
Every report must answer these 4 questions in order:
- How were results?, Did we hit targets? (1 sentence)
- What's working?, Keep, scale up (2-3 points)
- What's not working?, Fix, root cause (2-3 points)
- What to do next?, Specific recs with deadlines and owners
Order of presentation
Insight FIRST -> Numbers AS PROOF -> Action RECOMMENDATIONS
Never list numbers and let reader draw conclusions. Always state insight first, numbers as evidence.
3 comparison frames
Each metric must compare against at least 1 of these 3 frames:
| Frame | Meaning | Example |
|---|---|---|
| vs Target | Hit or miss committed KPI | CPMess target $1.20, actual $1.10 (hit) |
| vs Previous Period | Up/down vs prior month/week | CPMess last month $1.40 -> this month $1.10 (-21%) |
| vs Industry Benchmark | Better/worse than market average | Beauty industry CPMess $1.00-$1.60, ours $1.10 (good) |
Output structure
Header
# Marketing Report, [Month X/YYYY] or [Week X: DD/MM-DD/MM]
Author: [Name]
Date: [YYYY-MM-DD]
Status: [Hit Target / Missed Target / Exceeded Target]
1. Executive Summary (read this section is enough)
## 1. Executive Summary
**Conclusion:** [1 sentence, hit/missed target, main reason]
