# 07 Marketing Report Global

Use when the user needs to WRITE a marketing report someone else will read, a one-page...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when the user needs to WRITE a marketing report someone else will read, a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for, diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Marketing Report (Global)

## Information gathering

Ask up to 4 questions before reporting:

1. **Reporting period?** Week (which week, from-to dates) or month (month/year)?
2. **Available data?** Provide: ad spend, messages, leads, bookings, customers, revenue. If incomplete, note what's missing to ask.
3. **Targets set?** What KPIs were committed for this period? (revenue, leads, CPMess, ROAS). If none, use industry benchmarks.
4. **Channels running?** Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Email/SMS). List all.

---

## Core principles

### "Read 5 minutes, know what to do next"

Every report must answer these 4 questions in order:

1. **How were results?**, Did we hit targets? (1 sentence)
2. **What's working?**, Keep, scale up (2-3 points)
3. **What's not working?**, Fix, root cause (2-3 points)
4. **What to do next?**, Specific recs with deadlines and owners

### Order of presentation

```
Insight FIRST -> Numbers AS PROOF -> Action RECOMMENDATIONS
```

Never list numbers and let reader draw conclusions. Always state insight first, numbers as evidence.

### 3 comparison frames

Each metric must compare against at least 1 of these 3 frames:

| Frame | Meaning | Example |
|-------|---------|---------|
| vs Target | Hit or miss committed KPI | CPMess target $1.20, actual $1.10 (hit) |
| vs Previous Period | Up/down vs prior month/week | CPMess last month $1.40 -> this month $1.10 (-21%) |
| vs Industry Benchmark | Better/worse than market average | Beauty industry CPMess $1.00-$1.60, ours $1.10 (good) |

---

## Output structure

### Header

```markdown
# Marketing Report, [Month X/YYYY] or [Week X: DD/MM-DD/MM]
Author: [Name]
Date: [YYYY-MM-DD]
Status: [Hit Target / Missed Target / Exceeded Target]
```

---

### 1. Executive Summary (read this section is enough)

```markdown
## 1. Executive Summary

**Conclusion:** [1 sentence, hit/missed target, main reason]

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/07-marketing-report-global/SKILL.md