08 Competitor Research Global
Use when the user needs to understand competitors, direct, indirect, and substitute...
Install
npx skills add minhnv0807/ai-business-skills --skill 08-competitor-research-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Writing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 2,922 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs to understand competitors, direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for, understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.
Competitive Research (Global)
Information gathering
Ask user up to 4 questions before starting:
- What's your product / service? (Industry, price tier, primary audience)
- Name 2-5 competitors you know (brand names, page/TikTok/website links if available)
- What worries you most about competitors? (Cheaper pricing? Better content? Stronger ads? Market share?)
- Goal after this report? (Reposition? Improve content? Find market gap? Run ads more effectively?)
Auto-research via tools (if available)
A. Global research tools
| Tool | What it does | Free tier? |
|---|---|---|
| SimilarWeb | Website traffic estimation, top sources, competitor comparison | Yes (limited) |
| Ahrefs | SEO/backlink analysis, keyword competition | Trial only |
| Semrush | SEO, ads research, keyword gap, competitor traffic sources | Yes (limited) |
| Meta Ads Library | All competitor ads currently running on Meta, public, free | Yes (free) |
| TikTok Creative Center | Top performing ads by industry, region | Yes (free) |
| Minea | Dropshipping ad spy, top selling products on FB/TikTok | Trial only |
| AdSpy / BigSpy | Ad intelligence across platforms | Paid only |
B. Meta Ads Library (free, no signup needed)
For each competitor:
- Go to
facebook.com/ads/library - Filter by country + advertiser
- Note: format mix (video/image/carousel), hooks used, CTAs, run duration
- Compare against your ads -> find gaps and opportunities
C. Dropshipping-specific tools (Minea, Adspy, Pipiads)
For dropshipping competitor research:
- Minea, Track top FB/TikTok ads by product, find winning products
- Pipiads, TikTok Shop best sellers, ad performance data
- AdSpy, Search ads by keyword, advertiser, country
See skill
29-dropshipping-mastery-globalfor full dropshipping research workflow.
