10 Reverse Kpi Global
Use when the user needs to work backward from a revenue goal to the numbers that...
Install
npx skills add minhnv0807/ai-business-skills --skill 10-reverse-kpi-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 2,388 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs to work backward from a revenue goal to the numbers that produce it, required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for, splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.
Reverse KPI Calculation (Global)
Calculate marketing budget by working backward from revenue goal, or forward from available spend to expected revenue. Universal math; currency and benchmark numbers vary per region (US/EU/SEA/LATAM).
For newbies, Read this first
If you've never run a reverse KPI calc:
- Reverse KPI = working backward from a goal. Instead of "I'll spend $5K and see what happens," you say "I want $50K in revenue, so I need X impressions, Y leads, Z customers, therefore the budget is $W."
- It works in two directions:
- Backward: Revenue target → required spend (when you have a goal)
- Forward: Available spend → expected revenue (when you have a budget)
- You always run 3 scenarios. Pessimistic (worst case), Realistic (base case), Optimistic (best case). One number is dangerous, three numbers force you to stress-test.
- Conversion rates are the leverage. Small changes in conversion (e.g., 50% → 55%) cascade up the funnel and change your budget significantly.
- Currency matters. A 5% margin in USD is different in EUR, BRL, or VND. Always pick the right region variant for your benchmarks.
- Don't trust round numbers. "100 leads" is suspicious, real funnels produce odd numbers like 87 or 213.
- Time horizon affects budget. A $50K monthly target needs different planning than a $50K annual target. Always specify the period.
Step 0, Read context + select region variant
Before calculation:
- Read
.agents/product-marketing-context-global.md, get product, AOV, region, currency, target market. - Pick region variant for benchmark conversion rates and CPM/CPL:
variants/01-us.md, USD, US benchmarksvariants/02-eu.md, EUR/GBP, EU benchmarksvariants/03-sea.md, USD/local, SEA benchmarksvariants/04-latam.md, USD/BRL/MXN, LATAM benchmarks
- Confirm direction: Reverse (revenue → spend) or Forward (spend → revenue)?
