17 Pricing Strategy
Dung khi can dat gia hoac sua gia san pham va dich vu, chon mo hinh gia, thiet ke bac...
Install
npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Design
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 2,459 tokens
- Runs scripts
- No, instructions only
What it does
Dung khi can dat gia hoac sua gia san pham va dich vu, chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang. Kich hoat khi user nhac 'dinh gia san pham', 'chien luoc gia', 'pricing', 'nen ban bao nhieu tien', 'chia goi dich vu', 'co nen giam gia khong', 'khach che dat', 'doi thu re hon minh nhieu qua', 'tang gia co mat khach khong'. Khong dung cho, dong goi gia tri, bonus va bao hanh quanh muc gia thi dung skill 31-offer-design; phan bo ngan sach chi cho marketing thi dung skill 61-budget-planning; thiet ke va viet trang bang gia thi dung skill 12-brief-landing-page; tinh phi san / ROAS hoa von tren san thi dung skill 76-van-hanh-san-tmdt.
Pricing Strategy
Quy tac van hanh chung:
skills/vi/references/quy-tac-van-hanh.md(dac biet quy tac 2, 3, 7).
Thu thap thong tin
Buoc 0: Kiem tra context
Doc .agents/product-marketing-context.md neu co.
Buoc 1: Hoi user
- Dang o giai doan nao? (Chua ra mat / Da ban nhung muon toi uu / Ra mat moi)
- Loai san pham? (San pham 1 lan / Subscription / Dich vu lieu trinh / Khoa hoc / SaaS)
- Bien do gia can nhac? (Vi du: 500K, 5M / 300K, 1.5M)
- Chi phi bien doi/don + chi phi co dinh/thang? (De tinh break-even)
6 mo hinh gia pho bien VN
| Mo hinh | Phu hop | Vi du VN |
|---|---|---|
| One-time | San pham 1 lan, khong dung mai | My pham, quan ao, do gia dung |
| Subscription | Dich vu lap lai | SaaS, goi cham soc, membership |
| Tiered | 2-3 goi khac gia | Goi Basic/Pro/Enterprise |
| Package (combo) | Tang perceived value | Spa lieu trinh 5 buoi |
| Freemium | Tep lon, tle convert thap | App, tool online, khoa hoc |
| Pay-as-you-go | Su dung khong deu | Cloud, API, credit |
Phan tang theo truc nao
"3 goi, lam noi bat goi giua" moi chi la hinh dang. Cau hoi that la: goi cao hon goi thap o CHO NAO? Khong chot truc phan tang thi cac goi se duoc ghep tuy tien, va khach khong biet minh dang tra them tien de doi lay gi.
