18 Referral Program Global
Use when customers should bring other customers, one-way versus two-way incentives...
Install
npx skills add minhnv0807/ai-business-skills --skill 18-referral-program-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when customers should bring other customers, one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for, running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.
Referral Program (Global)
Word of mouth is the highest-LTV acquisition channel in every region. But the LEGAL framework around how you contact referred prospects differs HUGELY: TCPA (US, SMS), GDPR (EU, all channels), PDPA (SEA), LGPD (LATAM). Pick the right region variant or get fined.
For newbies
Who is this skill for?
| Audience | Concrete example |
|---|---|
| DTC brand wanting cheaper acquisition | Already at USD 30 CAC; want USD 10 CAC via referral |
| SaaS adding viral loop | Existing PMF; want negative CAC growth |
| Service business (coaching, agency) | High-LTV; want client referrals |
| Subscription brand | High retention; turn customers into ambassadors |
| E-commerce wanting AOV growth | Refer a friend = both get discount |
Who is this NOT for?
- Vietnam-only referral -> Use
18-referral-program(VN skill), Zalo / Messenger optimized - B2B enterprise sales -> ABM / partnership programs are different motion (not covered here)
- Brand ambassador / affiliate -> Use
27-personal-brand-monetize-globalfor influencer-affiliate (when available)
30-second pre-read
This skill produces ONE referral program design with 6 components: model selection (1-way / 2-way / multi-tier), incentive math (% of LTV), tracking infrastructure, anti-fraud measures, launch sequence, and KPIs (K-factor, viral coefficient). Pick 1 of 4 region variants, the variant tunes the LEGAL rules for contacting referred prospects (especially via SMS/email).
3 common errors
- SMS-based referral in US without TCPA consent -> Up to USD 1,500 per text fines + class actions
- Email-blast referred contacts in EU -> GDPR violation; referral programs touching EU prospects need explicit consent from the prospect, NOT just the referrer
- Cash incentives that violate FTC endorsement rules -> "Refer a friend, get USD 100" requires disclosed material connection if referrer posts publicly
