# 26 Thought Leadership Content

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang, 3 cau...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 26-thought-leadership-content -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 26-thought-leadership-content -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 26-thought-leadership-content -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 26-thought-leadership-content -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang, 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho, copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Thought Leadership Content, Long-form Personal Brand

> Long-form text de **mua trust** va **build authority**, KHAC ad copy ban hang (skill 05). Skill nay khong ban hang truc tiep, ma xay vi the chuyen gia qua noi dung gia tri.

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## 1. Cho nguoi moi (Newbie section)

### Long-form la gi?

Long-form = bai viet **>500 tu** (LinkedIn, FB ca nhan, Newsletter) co cau truc, dan dat tu duy nguoi doc tu A den Z. Khac short-form (caption <100 tu) va ad copy (125 ky tu hook + CTA chot don).

### Khac biet voi 2 dang khac

| Tieu chi | Short-form (caption) | Ad copy (skill 05) | Long-form (skill 26) |
|----------|---------------------|---------------------|----------------------|
| Muc tieu | Engagement nhanh | Chot don, CPMess | **Build authority, mua trust** |
| Do dai | <100 tu | 125-500 ky tu | 500-3000 tu |
| CTA | Comment / Like | Nhan tin / Mua ngay | **Soft CTA hoac khong CTA** |
| Tan suat | 5-7 bai/tuan | Theo budget ads | 2-3 bai/tuan |
| Audience | Cold + warm | Targeted ads | Organic follower |
| Do thanh cong | Reach, like | ROAS, CPA | Save, share, DM, comment co chieu sau |

### Khi nao viet long-form

1. **Sau giai doan awareness**, da co 500-1000 follower co chat luong
2. **Muon dinh vi chuyen gia**, khong chi la nguoi ban hang ma la nguoi day
3. **Co kinh nghiem that**, tung that bai, tung lam project lon, tung quan ly team
4. **Co gio rieng**, 30-60 phut/bai, viet kho, hieu chinh ky
5. **Co audience persona ro**, biet nguoi doc dang ngoi tai dau (founder? coach? creator?)

### Time investment

- **30-60 phut/bai** voi nguoi co kinh nghiem viet
- **2-3 bai/tuan** la nhip ben vung, khong nen ep 5 bai/tuan ngay tu dau
- **Batch viet**, danh 1 buoi (3-4 tieng) viet 4-5 bai cho ca tuan, hieu qua hon viet le

### 5 loi sai pho bien

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/modules/personal-branding/vi/26-thought-leadership-content/SKILL.md