31 Offer Design Global
Use when the WHAT being sold needs work, not the price and not the copy, core promise...
Install
npx skills add minhnv0807/ai-business-skills --skill 31-offer-design-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Design
- Updated
- 3d ago
- License
- MIT
- Context cost
- Lightabout 849 tokens
- Runs scripts
- No, instructions only
What it does
Use when the WHAT being sold needs work, not the price and not the copy, core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for, the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.
Offer Design (Global)
An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.
Information gathering
Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.
When to use
Use this skill for:
- Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
- Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
- Offers with traffic or leads but weak conversion.
If the user only needs price tiers, margins, or break-even math, use 17-pricing-strategy-global first.
Workflow
1. Diagnose the current offer
Score each dimension 1-5:
| Dimension | Question |
|---|---|
| Outcome | What concrete result does the buyer get? |
| Proof | Why should they believe this will work? |
| Speed | How soon do they see first value? |
| Effort | How much must the buyer do alone? |
| Risk | Who carries risk if it fails? |
Fix the lowest score first.
2. Improve the value equation
Use 4 levers:
- Increase dream outcome with a clearer business or personal result.
- Increase perceived likelihood with proof, process, demos, and guarantee.
- Decrease time delay with quick wins and first milestones.
- Decrease effort/sacrifice with templates, done-for-you setup, support, or automation.
3. Build the offer anatomy
Include:
- Core deliverable.
- Bonuses that answer real objections.
- Guarantee or risk reversal.
- Honest scarcity or urgency.
- Offer name.
- Price and payment structure.
4. Create the ladder
When useful, create 3 levels:
