37 Social Caption Global
Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok...
Install
npx skills add minhnv0807/ai-business-skills --skill 37-social-caption-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 1,862 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok, Facebook, or X, hook, mobile-readable body, two A/B variants, platform-correct hashtags, written to brand voice and funnel stage. Trigger on 'write a caption', 'Instagram caption', 'LinkedIn post copy', 'TikTok caption', 'caption for this photo', 'we have the image but no words'. Also use when the user drops a picture and asks what to write with it. Not for, paid ad copy with character limits and policy, see `05-ad-copy-global`; the spoken lines in a video, see `04-script-video-global`; the brief that precedes writing, see `36-content-brief-global`; long-form authority posts, see `26-thought-leadership-content-global`.
Social Caption (Global)
Organic captions for owned social posts on Instagram, LinkedIn, TikTok, Facebook, and X. A good caption has a hook strong enough to stop the thumb, a body that earns the scroll, and a CTA clear enough that the reader knows what to do. Written for someone reading on a phone, moving fast.
Not this skill: paid ad copy, different constraints (ad policy review, character limits in placements, primary text truncation, iteration against CPA). Use 05-ad-copy-global.
Information gathering
Read the Brand Voice Document (35-brand-voice-global) and the content brief (36-content-brief-global) first. If the brief already sets angle, hook direction, and CTA, use them, do not re-ask. If both are missing, ask up to 4 questions:
- What is the product, service, or topic, and is there a real number, testimonial, or case study available?
- Which funnel stage? TOFU (awareness) / MOFU (consideration) / BOFU (conversion)
- Which channel? Instagram / LinkedIn / TikTok / Facebook / X
- What is the intended CTA and target length? (comment / click / DM / book / buy, short under 100 words / medium 100-200 / long over 200)
