# 37 Social Caption Global

Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 37-social-caption-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 37-social-caption-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 37-social-caption-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 37-social-caption-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when the user needs ORGANIC social captions for Instagram, LinkedIn, TikTok, Facebook, or X, hook, mobile-readable body, two A/B variants, platform-correct hashtags, written to brand voice and funnel stage. Trigger on 'write a caption', 'Instagram caption', 'LinkedIn post copy', 'TikTok caption', 'caption for this photo', 'we have the image but no words'. Also use when the user drops a picture and asks what to write with it. Not for, paid ad copy with character limits and policy, see `05-ad-copy-global`; the spoken lines in a video, see `04-script-video-global`; the brief that precedes writing, see `36-content-brief-global`; long-form authority posts, see `26-thought-leadership-content-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Social Caption (Global)

Organic captions for owned social posts on Instagram, LinkedIn, TikTok, Facebook, and X. A good caption has a hook strong enough to stop the thumb, a body that earns the scroll, and a CTA clear enough that the reader knows what to do. Written for someone reading on a phone, moving fast.

**Not this skill:** paid ad copy, different constraints (ad policy review, character limits in placements, primary text truncation, iteration against CPA). Use `05-ad-copy-global`.

## Information gathering

Read the Brand Voice Document (`35-brand-voice-global`) and the content brief (`36-content-brief-global`) first. If the brief already sets angle, hook direction, and CTA, use them, do not re-ask. If both are missing, ask up to 4 questions:

1. **What is the product, service, or topic, and is there a real number, testimonial, or case study available?**
2. **Which funnel stage?** TOFU (awareness) / MOFU (consideration) / BOFU (conversion)
3. **Which channel?** Instagram / LinkedIn / TikTok / Facebook / X
4. **What is the intended CTA and target length?** (comment / click / DM / book / buy, short under 100 words / medium 100-200 / long over 200)

## Principles

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/37-social-caption-global/SKILL.md