Skills

40 Next Content Plan Global

Use when the next period content plan must be built from last period DATA, keep and...

Install

npx skills add minhnv0807/ai-business-skills --skill 40-next-content-plan-global -g -a claude-code -y
Category
Marketing
Updated
3d ago
License
MIT
Context cost
Mediumabout 1,984 tokens
Runs scripts
No, instructions only

What it does

Use when the next period content plan must be built from last period DATA, keep and replicate winners, cut losers, at most two new hypotheses, a 70/20/10 mix, a four-week overview, and an owner per slot. Trigger on 'next content plan', 'content plan for next month', 'plan from the audit', 'what should we post next quarter', 'scale what worked', 'plan content using the numbers'. Also use when a report just landed and the user asks what to do with it. Not for, auditing the past period first, see `39-content-audit-global`; turning the plan into a dated calendar, see `01-content-calendar-global`; the next period ADS plan, see `57-next-ads-plan-global`.

Next Content Plan (Global)

A plan without last period's data is a guess. The order is fixed: read the data, replicate the winners, test a small number of new hypotheses, then schedule. Do not change everything at once, a team that rebuilds from scratch every period never learns what works.

Information gathering, always read the old data first

Before writing a single line of plan, you need:

  1. The prior period's content audit (from 39-content-audit-global). If it does not exist, run that skill first. Do not plan around it.
  2. The prior period's report (from 07-marketing-report-global) if available.
  3. KPI targets for the new period, what changes versus last period.
  4. Known variables in the new period: upcoming campaign, launch, event, seasonality; changes in budget, headcount, or capacity.

If the user cannot supply at least an audit or a post list with metrics, stop and recommend running 39-content-audit-global first.

Principles

Read the whole SKILL.md on GitHub

More in Marketing