48 Quick Visual Brief Global
Use when a LIVE campaign needs a new asset the same day, creative fatigue, CTR decay...
Install
npx skills add minhnv0807/ai-business-skills --skill 48-quick-visual-brief-global -g -a claude-code -y- Repository
- minhnv0807/ai-business-skills641
- Category
- Design
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 1,509 tokens
- Runs scripts
- No, instructions only
What it does
Use when a LIVE campaign needs a new asset the same day, creative fatigue, CTR decay, climbing frequency, or a new angle to test: stripped-down input, duplicate the winning creative and change only what is listed, a one-page template, and a hard SLA so the designer ships in 2-4 hours. Trigger on 'quick brief', 'need an asset fast', 'creative fatigue', 'swap the creative today', 'frequency is too high', 'the ad is dying and we need a new one'. Not for, planning assets before launch, see `41-campaign-asset-list-global`; a full concept brief with time to spare, see `42-image-brief-global`; resizing an existing master, see `50-asset-resize-global`; raising budget on a winner, see `55-scaling-ads-global`.
Quick Visual Brief (Global)
Use this when a campaign is live and an asset is needed urgently: speed beats perfection. A variant running in four hours beats a perfect asset delivered in two days. The brief needs to be enough to build, not enough to be beautiful.
When to use and when not to
| Situation | Use |
|---|---|
| Creative fatigue, CTR decay, high frequency, variant needed today | This skill (48) |
| Testing a new angle on a creative that already works | This skill (48) |
| Entirely new asset, new concept | 42-image-brief-global (full brief) |
| Landing page, video, email | 12, 44, 49, these cannot be rushed |
| No winning creative to build from | 42-image-brief-global |
Information gathering
Ask once, in a single message, up to 4 questions:
- What asset and what size? Static, carousel, or story, for which channel?
- Which creative is the base? The highest-CTR creative currently running (file or share link). If unknown, pull the data from
21-ads-audit-global. - What is the new angle or message? What changes versus the running creative? Is the copy written or does it need writing now?
- Deadline? The exact hour it must be delivered, hard, not flexible.
Principles
- Duplicate, do not create. Find the creative that works and change one element. Cloning a winner is faster than inventing.
- One main change per variant, not five at once, so the data still explains why it won or lost.
- Brief only what is DIFFERENT from the base creative. Everything else stays.
- The deadline is hard. If it will slip, say so immediately, silence is not an option.
- The lead or media buyer commits to feedback within 30 minutes of submission. No feedback within one hour counts as approved.
- Fast approval checks three things only: right message, right size, CTA present.
