# 48 Quick Visual Brief Global

Use when a LIVE campaign needs a new asset the same day, creative fatigue, CTR decay...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Design
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 48-quick-visual-brief-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 48-quick-visual-brief-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 48-quick-visual-brief-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 48-quick-visual-brief-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when a LIVE campaign needs a new asset the same day, creative fatigue, CTR decay, climbing frequency, or a new angle to test: stripped-down input, duplicate the winning creative and change only what is listed, a one-page template, and a hard SLA so the designer ships in 2-4 hours. Trigger on 'quick brief', 'need an asset fast', 'creative fatigue', 'swap the creative today', 'frequency is too high', 'the ad is dying and we need a new one'. Not for, planning assets before launch, see `41-campaign-asset-list-global`; a full concept brief with time to spare, see `42-image-brief-global`; resizing an existing master, see `50-asset-resize-global`; raising budget on a winner, see `55-scaling-ads-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Quick Visual Brief (Global)

Use this when a campaign is live and an asset is needed urgently: speed beats perfection. A variant running in four hours beats a perfect asset delivered in two days. The brief needs to be enough to build, not enough to be beautiful.

## When to use and when not to

| Situation | Use |
|-----------|-----|
| Creative fatigue, CTR decay, high frequency, variant needed today | This skill (48) |
| Testing a new angle on a creative that already works | This skill (48) |
| Entirely new asset, new concept | `42-image-brief-global` (full brief) |
| Landing page, video, email | `12`, `44`, `49`, these cannot be rushed |
| No winning creative to build from | `42-image-brief-global` |

## Information gathering

Ask once, in a single message, up to 4 questions:

1. **What asset and what size?** Static, carousel, or story, for which channel?
2. **Which creative is the base?** The highest-CTR creative currently running (file or share link). If unknown, pull the data from `21-ads-audit-global`.
3. **What is the new angle or message?** What changes versus the running creative? Is the copy written or does it need writing now?
4. **Deadline?** The exact hour it must be delivered, hard, not flexible.

## Principles

1. **Duplicate, do not create.** Find the creative that works and change one element. Cloning a winner is faster than inventing.
2. **One main change per variant**, not five at once, so the data still explains why it won or lost.
3. **Brief only what is DIFFERENT** from the base creative. Everything else stays.
4. **The deadline is hard.** If it will slip, say so immediately, silence is not an option.
5. **The lead or media buyer commits to feedback within 30 minutes** of submission. No feedback within one hour counts as approved.
6. **Fast approval checks three things only:** right message, right size, CTA present.

## Workflow

### 1. Identify the base (5 minutes)

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/48-quick-visual-brief-global/SKILL.md