# 56 Retargeting Plan Global

Use when warm audiences need a plan, retargeting tiers by intent and recency, a...

- Repository: https://github.com/minhnv0807/ai-business-skills (641 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan-global -g -a claude-code -y`
Codex: `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan-global -g -a codex -y`
Cursor: `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan-global -g -a cursor -y`
Gemini CLI: `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan-global -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add minhnv0807/ai-business-skills`

## Description

Use when warm audiences need a plan, retargeting tiers by intent and recency, a different message per tier, frequency caps, attribution windows, lookalike seeds, exclusion rules, and a first-party data base that survives iOS ATT and cookie deprecation. Trigger on 'retargeting', 'remarketing', 'warm audience', 'custom audience setup', 'retarget cart abandoners', 'my retargeting pool is too small'. Also use when the user says people visit once and never come back. Not for, cold prospecting audiences, see `51-audience-research-global`; the pixel and events that feed these audiences, see `53-tracking-setup-global`; email win-back flows, see `14-email-marketing-global`; raising budgets, see `55-scaling-ads-global`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Retargeting Plan (Global)

Retargeting is a conversation with people who already know you. The message must differ completely from cold ads: handle objections, do not reintroduce the brand. Never serve the same ad to cold and warm audiences.

## Information gathering

Ask up to 4 questions:

1. **Which platforms and which offer are being retargeted?** Meta / Google / TikTok / YouTube / Pinterest / email and SMS?
2. **What event data already exists?** Video views, page engagement, landing page visits, add to cart, checkout started, form submits, purchases. If none, run `53-tracking-setup-global` first and let data accumulate.
3. **How large are the current warm pools, and how large is the first-party list?** Pixel audience size plus email/SMS/CRM list size.
4. **Budget, and what is the main objection?** Price, trust, timing, or "not now"?

## Principles

The rest: https://github.com/minhnv0807/ai-business-skills/blob/HEAD/skills/en/56-retargeting-plan-global/SKILL.md