# Creator Brand Kit

Define a creator's brand foundation, niche, audience, positioning, content pillars...

- Repository: https://github.com/mohitagw15856/pm-claude-skills (1505 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -g -a claude-code -y`
Codex: `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -g -a codex -y`
Cursor: `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -g -a cursor -y`
Gemini CLI: `npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add mohitagw15856/pm-claude-skills`

## Description

Define a creator's brand foundation, niche, audience, positioning, content pillars, voice/tone, and bio, so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Creator Brand Kit Skill

The difference between a creator who compounds and one who churns content is *consistency*, same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.

## Working from a brief

Given a rough description (handle, what they post, vibe), **build the full kit anyway**, propose a sharp niche and pillars, and label choices as *(draft, confirm)*. Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.

## Required Inputs

Ask for (if not already provided):
- **What they create** and **where** (platforms/handles)
- **Who it's for** (the specific audience) and what they want
- **The creator's personality / how they want to sound**
- **Goal** (grow, monetize, build authority, drive a product)

## Output Format

A one-page, reusable brand kit:

### 1. Niche & positioning
- **Niche (specific):** [audience] + [topic] + [angle]
- **Positioning line:** "I help [who] [achieve what] through [how]."
- **What makes you different:** the angle no one else in the niche owns.

### 2. Audience
Who they are, what they struggle with, what they aspire to, where they hang out.

### 3. Content pillars
**3, 5 pillars** (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2, 3 example post ideas. Aim for a mix of *grow* (reach), *nurture* (trust), and *convert* (sell).

### 4. Voice & tone
- **3 voice attributes** (e.g. "direct, warm, a little contrarian") with a do/don't example each.
- **Words you use / avoid.**
- A **2-sentence sample** written in-voice as a reference.

### 5. Bio & handles
- A **profile bio** (≤150 chars) and a longer about-line.
- Consistent handle/name guidance across platforms.

The rest: https://github.com/mohitagw15856/pm-claude-skills/blob/HEAD/i18n/es/skills/creator-brand-kit/SKILL.md