Skills

Meta Ad Builder

Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing...

Install

npx skills add mrpaidsocial/arcads-claude-code-mrpaidsocial --skill meta-ad-builder -g -a claude-code -y
Category
DevOps
Updated
16d ago
License
MIT
Context cost
Lightabout 1,484 tokens
Runs scripts
Yes, review before use

What it does

Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing API, plus research and ad-copy support. Uploads an image or video, builds a multi-variant TEXT_LIQUIDITY creative, and creates a PAUSED ad in an existing ad set. Also pulls top-performing ads (ranked by ROAS) and competitor ads from the Ad Library to inform copy. Use when the user asks to deploy / publish / launch a creative as a Meta or Facebook ad, build a Meta ad, push a video or image into an ad set, pull their top ads, or research competitor ads. Not for generating creative (use the image/video skills) and not for writing AdTable/Airtable rows (use adtable-light).

Meta ad builder

Turn a finished creative, typically the output of a generative-AI skill in this workspace, into a live Meta ad. The skill covers three phases: research (optional) → copy → deploy. It talks to the Meta Marketing API directly via ported, parameterized Python scripts.

When to use this skill

Trigger on phrases like:

  • "deploy this video to Meta" / "publish this as a Facebook ad"
  • "build/launch a Meta ad" / "push this creative into <ad set>"
  • "create a Meta ad with this image and copy"
  • "pull my top-performing ads" / "what are my best ads by ROAS"
  • "research competitor ads" / "pull <brand>'s ads from the Ad Library"

Do not use this skill to generate creative, that's pixar-style-ad, claymation-ad, generate-youtube-thumbnail, uni1-image-ad, etc. Do not use it to write AdTable/Airtable rows, that's adtable-light. This skill is the direct Meta Marketing API deployment step.

Read order

  1. This file, workflow, decision tree, safety rules.
  2. prompting/copy-guide.md, the 5-body / 5-title / 3-description frameworks and the --copy-file JSON shape.
  3. reference/deploy-patterns.md, creative spec mechanics, video polling, retry, failure modes.
  4. reference/meta-api-cheatsheet.md, the full Meta Marketing API reference (campaigns, ad sets, ads, enums, gotchas, Ad Library). Consult as needed; don't read end-to-end.

Prerequisites

Read the whole SKILL.md on GitHub

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