# Pp Apple Search Ads

Every Apple Search Ads feature, plus local cost analytics, bid optimization Trigger...

- Repository: https://github.com/mvanhorn/printing-press-library (2101 stars)
- Category: Marketing
- License: Apache-2.0
- Last updated: 2026-10-31
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add mvanhorn/printing-press-library --skill pp-apple-search-ads -g -a claude-code -y`
Codex: `npx skills add mvanhorn/printing-press-library --skill pp-apple-search-ads -g -a codex -y`
Cursor: `npx skills add mvanhorn/printing-press-library --skill pp-apple-search-ads -g -a cursor -y`
Gemini CLI: `npx skills add mvanhorn/printing-press-library --skill pp-apple-search-ads -g -a gemini-cli -y`

## Description

Every Apple Search Ads feature, plus local cost analytics, bid optimization Trigger phrases: `check my Apple Search Ads campaigns`, `list ASA keywords`, `optimize Apple Ads bids`, `apple search ads report`, `use apple-search-ads`, `run apple search ads`.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

<!-- GENERATED FILE, DO NOT EDIT.
     This file is a verbatim mirror of library/developer-tools/apple-search-ads/SKILL.md,
     regenerated post-merge by tools/generate-skills/. Hand-edits here are
     silently overwritten on the next regen. Edit the library/ source instead.
     See the repository agent guide, section "Generated artifacts: registry.json, cli-skills/". -->

# Apple Search Ads, Printing Press CLI

## Prerequisites: Install the CLI

This skill drives the `apple-search-ads-pp-cli` binary. **You must verify the CLI is installed before invoking any command from this skill.** If it is missing, install it first:

1. Install via the Printing Press installer. It defaults binaries to `$HOME/.local/bin` on macOS/Linux and `%LOCALAPPDATA%\Programs\PrintingPress\bin` on Windows:
   ```bash
   npx -y @mvanhorn/printing-press-library install apple-search-ads --cli-only
   ```
2. Verify: `apple-search-ads-pp-cli --version`
3. Ensure the reported install directory is on `$PATH` for the agent/runtime that will invoke this skill.

If the `npx` install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.4 or newer). This installs into `$GOPATH/bin` (default `$HOME/go/bin`), so add that directory to `$PATH` instead:

```bash
go install github.com/mvanhorn/printing-press-library/library/developer-tools/apple-search-ads/cmd/apple-search-ads-pp-cli@latest
```

If `--version` reports "command not found" after install, the runtime cannot see the binary directory on `$PATH`. Do not proceed with skill commands until verification succeeds.

apple-search-ads-pp-cli is a native Go CLI covering all campaign, keyword, and reporting operations plus a local SQLite cache for offline analytics. UA teams get bid optimization suggestions, budget pacing forecasts, and cross-org template sync without hitting API rate limits.

## When to Use This CLI

The rest: https://github.com/mvanhorn/printing-press-library/blob/HEAD/cli-skills/pp-apple-search-ads/SKILL.md