Competitive Analysis

Problem

Teams often ask for competitive analysis when they really need a decision-ready view of the market: who matters, how they position, where pricing diverges, what gaps are open, and which moves are worth making now.

Audience

• Primary: operators, founders, and product or GTM teams
• Secondary: investors using market context before memo writing

When to Use

• Competitor profiling before a pricing, roadmap, or positioning decision
• Pricing and packaging comparisons across a known competitor set
• Strategic planning sessions that need a SWOT or positioning map
• Market scans where the user wants clear risks, opportunities, and recommended moves

When Not to Use

• Full financial model critique or forecast stress testing: use financial-model-review
• Source-heavy synthesis across many research artifacts: use research-synthesis
• Final investment or partnership memo drafting: use deal-memo-drafting
• Meeting transcript cleanup, action extraction, or follow-up drafting: use meeting-synthesis

Required Context

Gather or confirm:

• the company, product, or offer being analyzed
• the target decision this analysis should support
• the intended audience: operator, investor, partnership, board, or internal team
• the ideal customer profile or segment focus
• the competitor set, or permission to discover it
• pricing context if pricing is part of the request

Useful but optional:

• prior positioning notes, customer objections, or recent competitive findings from Open Brain

Process