Skills

Content Planner

WeChat Official Account topic planning and content calendar management.

Install

npx skills add netease-youdao/LobsterAI --skill content-planner -g -a claude-code -y
Category
Writing
Updated
5d ago
License
MIT
Context cost
Lightabout 1,118 tokens
Runs scripts
Yes, review before use

What it does

WeChat Official Account topic planning and content calendar management. Based on WeChat article search and trending analysis, generates differentiated topic recommendations and outputs structured content calendars. Activated when users mention "topic", "planning", "content calendar", "trending", or "what to write next week".

Topic Planning + Content Calendar

Use Cases

  • User says "帮我规划下周公众号内容"
  • User says "最近有什么热门选题可以写"
  • User says "帮我做一份内容日历"
  • User wants to know what competitor accounts are writing about
  • Need to make topic decisions based on data

Dependencies

Node.js + cheerio (install once):

npm install -g cheerio

Script Directory

ScriptPurposeUsage
scripts/wechat_search.jsSogou WeChat article searchnode "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword"

Search Script Parameters

IMPORTANT: Always use the $SKILLS_ROOT environment variable to locate scripts.

# Basic search
node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword"

# Limit result count
node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" -n 15

# Save to file
node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" -n 20 -o result.json

# Parse real URLs (extra network requests, may be blocked by anti-scraping)
node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" -n 5 -r

Output Fields: Article title, article URL, article summary, publish time, source account name

Workflow

Step 1: Clarify Planning Scope

Confirm the following information with the user (ask all at once):

帮你规划内容,先确认几件事:

1. 规划周期?(本周 / 下周 / 自定义时间范围)
2. 有没有特定想写的方向或关键词?
3. 每周几篇?(默认3篇)

Step 2: Trending Scan

Execute multiple rounds of searches covering different dimensions:

Search Strategy:

  1. Core domain keyword search, Search with 2-3 core keywords related to the account's field
  2. User-specified keyword search, If user has specific directions
  3. General trending search, Search with combinations of "热点", "热门", "最新" with domain keywords
Read the whole SKILL.md on GitHub

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