# Amazon Ppc Campaign

Amazon PPC campaign builder and optimizer for sellers.

- Repository: https://github.com/nexscope-ai/Amazon-Skills (822 stars)
- Category: Design
- License: MIT
- Last updated: 2026-08-26
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g -a claude-code -y`
Codex: `npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g -a codex -y`
Cursor: `npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g -a cursor -y`
Gemini CLI: `npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g -a gemini-cli -y`

## Description

Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build, design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize, audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Amazon PPC Campaign Optimization 📢

Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key, works out of the box.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc -g
```

## Two Modes

| Mode | When to Use | Input | Output |
|------|-------------|-------|--------|
| **A, Build** | Launching PPC for a new product | Product info + keywords + margins | Complete campaign blueprint + keyword groupings + initial bids |
| **B, Optimize** | Improving existing campaigns | Campaign data + search term reports + current ACoS | Optimization plan + bid adjustments + negative keyword list |

## Capabilities

The rest: https://github.com/nexscope-ai/Amazon-Skills/blob/HEAD/amazon-ppc-campaign/SKILL.md