# Brand Monitoring

Brand monitoring tool for tracking mentions across social media platforms.

- Repository: https://github.com/nexscope-ai/eCommerce-Skills (1312 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-08-26
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g -a claude-code -y`
Codex: `npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g -a codex -y`
Cursor: `npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g -a cursor -y`
Gemini CLI: `npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g -a gemini-cli -y`

## Description

Brand monitoring tool for tracking mentions across social media platforms. Monitor Reddit, Google News, YouTube, and DuckDuckGo for brand mentions. Includes sentiment analysis, trend tracking, crisis detection, and competitor comparison. No API key required for basic monitoring.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Monitoring 📡

Track brand mentions across social media platforms and analyze sentiment.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g
```

## Features

- **Mention Monitoring**, Track brand mentions across platforms
- **Sentiment Analysis**, Positive/negative/neutral classification
- **Trend Tracking**, Monitor mention volume changes
- **Crisis Detection**, Alerts for negative spikes or crisis keywords
- **Competitor Comparison**, Share of voice analysis
- **Keyword Extraction**, Identify trending topics
- **Report Generation**, Weekly/monthly reports

## Supported Platforms

| Platform | Method | Stability |
|----------|--------|-----------|
| Reddit | Public JSON API | ⚠️ Rate limited |
| Google News | RSS Feed | ✅ Stable |
| DuckDuckGo | Instant Answer API | ✅ Stable |
| YouTube | HTML/RSS | ⚠️ Unstable |

## Analysis Dimensions

| Dimension | Method | Output |
|-----------|--------|--------|
| Volume | Mention count | Trend graph |
| Sentiment | NLP analysis | Sentiment score |
| Sources | Platform breakdown | Source distribution |
| Keywords | Topic extraction | Word cloud |
| Competitors | Share of voice | Comparison chart |

## Usage

### Basic Monitoring

```bash
python3 scripts/monitor.py "YourBrand"
```

### With Competitors

```bash
python3 scripts/monitor.py '{
  "brand": "YourBrand",
  "competitors": ["CompA", "CompB"],
  "platforms": ["reddit", "google_news"]
}'
```

### Demo Mode

```bash
python3 scripts/monitor.py --demo
```

## Output Example

```
📡 Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 MENTION OVERVIEW

Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

😊 SENTIMENT ANALYSIS

Positive: 45% ████████░░
Neutral:  38% ███████░░░
Negative: 17% ███░░░░░░░

Overall Score: 7.2/10 ✅

The rest: https://github.com/nexscope-ai/eCommerce-Skills/blob/HEAD/brand-monitoring/SKILL.md