# Ecommerce Marketing Strategy Builder

Full-stack e-commerce marketing strategy builder.

- Repository: https://github.com/nexscope-ai/eCommerce-Skills (1312 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-08-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g -a claude-code -y`
Codex: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g -a codex -y`
Cursor: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g -a cursor -y`
Gemini CLI: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g -a gemini-cli -y`

## Description

Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer partnerships, and referral programs. Includes target audience persona, competitive landscape, channel prioritization with budget allocation, content direction, and a 90-day action plan. Works for any e-commerce platform, Shopify, Amazon, Etsy, WooCommerce, TikTok Shop, and more. No API key required.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# E-Commerce Marketing Strategy Builder 🎯

Build a complete omnichannel marketing strategy for your e-commerce business. Covers all major channels, paid ads, SEO, email, content, social media, influencers, and referral programs, with budget allocation, audience targeting, and a 90-day action plan.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g
```

## Capabilities

- **Target audience persona**: Demographics, interests, pain points, buying motivations, and where they spend time online, built from product analysis and competitor research
- **Competitive landscape**: How competitors position, price, and market, and where the gaps are
- **Channel prioritization**: Which marketing channels to use and in what order, ranked by expected ROI for your specific product and stage
- **Budget allocation**: How to split your marketing budget across channels, with benchmarks
- **Email & SMS strategy**: Flows, sequences, and campaign types, the highest-ROI channel most sellers ignore
- **SEO & content plan**: Keyword themes, content types, and publishing cadence
- **Paid ads brief**: High-level ad strategy per platform (for detailed campaign setup, use [ecommerce-ppc-strategy-planner](https://github.com/nexscope-ai/eCommerce-Skills/tree/main/ecommerce-ppc-strategy-planner))
- **Social media plan**: Platform selection, content pillars, posting frequency
- **Influencer & affiliate direction**: Who to partner with, what to offer, how to structure deals
- **Referral & loyalty program**: How to turn existing customers into growth engines
- **Pricing positioning**: Where to price relative to competitors based on market analysis
- **90-day action plan**: Week-by-week roadmap with priorities and milestones

## Usage Examples

The rest: https://github.com/nexscope-ai/eCommerce-Skills/blob/HEAD/ecommerce-marketing-strategy-builder/SKILL.md