# Ecommerce Ppc Strategy Planner

Cross-platform PPC strategy planner for ecommerce businesses.

- Repository: https://github.com/nexscope-ai/eCommerce-Skills (1312 stars)
- Category: Design
- License: MIT
- Last updated: 2026-08-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g -a claude-code -y`
Codex: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g -a codex -y`
Cursor: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g -a cursor -y`
Gemini CLI: `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g -a gemini-cli -y`

## Description

Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build, design a multi-platform ad strategy from scratch, (B) Optimize, audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# E-Commerce PPC Strategy Planner 📊

Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads, with ad copy and creative direction included.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
```

## Two Modes

| Mode | When to Use | Input | Output |
|------|-------------|-------|--------|
| **A, Build** | Starting ads for the first time | Product info + budget + margins | Platform recommendation + budget split + campaign briefs + ad copy |
| **B, Optimize** | Running ads but want better results | Per-platform ROAS/CPA data | Cross-platform audit + budget reallocation + optimization actions |

## Capabilities

- **ROAS financial framework**: Calculate break-even ROAS, target ROAS, and max CPA from product margins, the foundation for all platform decisions
- **Platform recommendation**: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok)
- **Cross-platform budget allocation**: Split budget across channels based on expected ROAS and funnel stage
- **Google Ads brief**: Shopping, Search, and Performance Max campaign structures with keyword direction
- **Meta Ads brief**: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram
- **TikTok Ads brief**: Video hook concepts, Spark Ads strategy, and audience targeting
- **Ad copy generation**: Headlines, descriptions, and CTAs for each platform
- **Creative brief**: Image/video specs, style direction, hook angles (not actual image/video creation)
- **Cross-platform audit**: Compare ROAS/CPA across channels and identify where to shift budget

## Usage Examples

### Mode A, Build New Strategy

```
I sell handmade candles on Shopify. Price $34, cost $8. Monthly ad budget $2,000. Help me plan which platforms to advertise on.
```

The rest: https://github.com/nexscope-ai/eCommerce-Skills/blob/HEAD/ecommerce-ppc-strategy-planner/SKILL.md