Social Media Content Calendar

Plan a concrete calendar across selected social platforms. This skill owns campaign structure, post briefs, channel adaptation, approvals, and publishing verification; platform skills such as xurl own API commands. For platforms without a connector, the verified handoff ends at approved drafts for the user's scheduler, say so rather than claiming publication.

When to Use

• "Build next month's social calendar."
• "Turn this launch into posts for X, LinkedIn, Instagram, and TikTok."
• "Draft and schedule a campaign."
• "Repurpose these articles/videos into social content."

Don't use for: single one-off posts (use the platform skill directly).

Procedure

1. Define campaign constraints

Record objective, audience, offer/message, platforms, date range, cadence, voice, mandatory/prohibited claims, links, tracking convention, localization, and approval/publishing authority. Done when each proposed post has a clear business purpose.

2. Inventory source material

Collect verified product facts, launches, articles, media, testimonials with permission, brand assets, and key dates using read_file and web_extract. Mark claim owners and expiration. Done when unsupported claims and missing assets are visible.

3. Build themes and calendar slots

Create a balanced mix such as education, proof, product, community, event, behind-the-scenes, and conversation. Account for platform cadence and campaign milestones. Done when dates, platforms, themes, and objectives form a coherent calendar rather than duplicate cross-posts.

4. Write platform-specific briefs

For each post specify hook, core message, format, copy length, CTA, link, asset dimensions/content, accessibility text, tags/mentions, and success metric. Adapt rather than copy-paste between platforms. Done when a creator can produce the asset without hidden context.

5. Draft copy and assets