# Social Content Calendar

Plan multi-platform social campaigns from brief to posting schedule.

- Repository: https://github.com/NousResearch/hermes-agent (259479 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add NousResearch/hermes-agent --skill social-media-content-calendar -g -a claude-code -y`
Codex: `npx skills add NousResearch/hermes-agent --skill social-media-content-calendar -g -a codex -y`
Cursor: `npx skills add NousResearch/hermes-agent --skill social-media-content-calendar -g -a cursor -y`
Gemini CLI: `npx skills add NousResearch/hermes-agent --skill social-media-content-calendar -g -a gemini-cli -y`

## Description

Plan multi-platform social campaigns: briefs to posting.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Social Media Content Calendar

Plan a concrete calendar across selected social platforms. This skill owns campaign structure, post briefs, channel adaptation, approvals, and publishing verification; platform skills such as `xurl` own API commands. For platforms without a connector, the verified handoff ends at approved drafts for the user's scheduler, say so rather than claiming publication.

## When to Use

- "Build next month's social calendar."
- "Turn this launch into posts for X, LinkedIn, Instagram, and TikTok."
- "Draft and schedule a campaign."
- "Repurpose these articles/videos into social content."

Don't use for: single one-off posts (use the platform skill directly).

## Procedure

### 1. Define campaign constraints

Record objective, audience, offer/message, platforms, date range, cadence, voice, mandatory/prohibited claims, links, tracking convention, localization, and approval/publishing authority. Done when each proposed post has a clear business purpose.

### 2. Inventory source material

Collect verified product facts, launches, articles, media, testimonials with permission, brand assets, and key dates using `read_file` and `web_extract`. Mark claim owners and expiration. Done when unsupported claims and missing assets are visible.

### 3. Build themes and calendar slots

Create a balanced mix such as education, proof, product, community, event, behind-the-scenes, and conversation. Account for platform cadence and campaign milestones. Done when dates, platforms, themes, and objectives form a coherent calendar rather than duplicate cross-posts.

### 4. Write platform-specific briefs

For each post specify hook, core message, format, copy length, CTA, link, asset dimensions/content, accessibility text, tags/mentions, and success metric. Adapt rather than copy-paste between platforms. Done when a creator can produce the asset without hidden context.

### 5. Draft copy and assets

The rest: https://github.com/NousResearch/hermes-agent/blob/HEAD/optional-skills/creative/social-media-content-calendar/SKILL.md