# Competitor Pages

Competitor page gap analysis, take a query you want to win and the pages currently...

- Repository: https://github.com/nowork-studio/notfair-plugin (4093 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-30
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add nowork-studio/notfair-plugin --skill competitor-pages -g -a claude-code -y`
Codex: `npx skills add nowork-studio/notfair-plugin --skill competitor-pages -g -a codex -y`
Cursor: `npx skills add nowork-studio/notfair-plugin --skill competitor-pages -g -a cursor -y`
Gemini CLI: `npx skills add nowork-studio/notfair-plugin --skill competitor-pages -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add nowork-studio/notfair-plugin`

## Description

Competitor page gap analysis, take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization, across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Canonical NotFair workflow

Read [`../../seo/competitor-pages/WORKFLOW.md`](../../seo/competitor-pages/WORKFLOW.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/competitor-pages/`.