# Local SEO

Local SEO and Google Business Profile audit: diagnose why a business isn't ranking in...

- Repository: https://github.com/nowork-studio/notfair-plugin (4093 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-30
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add nowork-studio/notfair-plugin --skill local-seo -g -a claude-code -y`
Codex: `npx skills add nowork-studio/notfair-plugin --skill local-seo -g -a codex -y`
Cursor: `npx skills add nowork-studio/notfair-plugin --skill local-seo -g -a cursor -y`
Gemini CLI: `npx skills add nowork-studio/notfair-plugin --skill local-seo -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add nowork-studio/notfair-plugin`

## Description

Local SEO and Google Business Profile audit: diagnose why a business isn't ranking in the local pack / map results and produce a fix plan. Covers GBP completeness, NAP (name/address/phone) consistency across the site and citations, local pack and "near me" ranking factors, review velocity and responses, local landing pages, service-area pages, and LocalBusiness JSON-LD. Use whenever the user asks about local rankings, map results, Google Maps ranking, NAP consistency, store/branch pages, or multi-location SEO. Trigger on: "local SEO", "Google Business Profile", "GBP audit", "rank on Google Maps", "local pack", "map pack", "near me ranking", "NAP", "local citations", "my business isn't on the map", "why don't I show up on Google Maps", "store locator SEO", "multi-location SEO", "service area pages", or any location-based ranking question. For full-site (non-local) audits use /seo-analysis; for a single URL use /seo-page.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Canonical NotFair workflow

Read [`../../seo/local-seo/WORKFLOW.md`](../../seo/local-seo/WORKFLOW.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/local-seo/`.