Sxo
Search Experience Optimization (SXO), the bridge between SEO and UX/CRO.
Install
npx skills add nowork-studio/notfair-plugin --skill sxo -g -a claude-code -y- Repository
- nowork-studio/notfair-plugin4.1k
- Category
- Design
- Updated
- 6d ago
- License
- MIT
- Context cost
- Lightabout 54 tokens
- Runs scripts
- No, instructions only
What it does
Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
Canonical NotFair workflow
Read ../../seo/sxo/WORKFLOW.md completely, then follow it as the active workflow. Resolve every relative reference from that file against ../../seo/sxo/.
