# Sxo

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO.

- Repository: https://github.com/nowork-studio/notfair-plugin (4093 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-30
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add nowork-studio/notfair-plugin --skill sxo -g -a claude-code -y`
Codex: `npx skills add nowork-studio/notfair-plugin --skill sxo -g -a codex -y`
Cursor: `npx skills add nowork-studio/notfair-plugin --skill sxo -g -a cursor -y`
Gemini CLI: `npx skills add nowork-studio/notfair-plugin --skill sxo -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add nowork-studio/notfair-plugin`

## Description

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Canonical NotFair workflow

Read [`../../seo/sxo/WORKFLOW.md`](../../seo/sxo/WORKFLOW.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.