# Nw Persona Jtbd Analysis

Structured persona creation and JTBD analysis methodology - persona templates, ODI job...

- Repository: https://github.com/nWave-ai/nWave (628 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-09-16
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add nWave-ai/nWave --skill nw-persona-jtbd-analysis -g -a claude-code -y`
Codex: `npx skills add nWave-ai/nWave --skill nw-persona-jtbd-analysis -g -a codex -y`
Cursor: `npx skills add nWave-ai/nWave --skill nw-persona-jtbd-analysis -g -a cursor -y`
Gemini CLI: `npx skills add nWave-ai/nWave --skill nw-persona-jtbd-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add nWave-ai/nWave`

## Description

Structured persona creation and JTBD analysis methodology - persona templates, ODI job step tables, pain point mapping, success metric quantification, and multi-persona segmentation

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Persona and JTBD Analysis

Use during Phase 1 (GATHER) when the user lacks clear personas or the "Who" section needs rigorous definition. Provides structured alternative to ad-hoc persona descriptions.

## Persona Template

For each user type, build a complete persona:

```markdown
## Persona: {Name}

**Who**: {Role description -- one sentence capturing relationship to product}
**Demographics**:
- {Characteristic 1: e.g., technical proficiency level}
- {Characteristic 2: e.g., frequency of interaction}
- {Characteristic 3: e.g., environment/context of use}
- {Characteristic 4: e.g., primary motivation}

**Jobs-to-be-Done**: (see Job Step Table below)

**Pain Points**:
- {Pain 1} -- maps to Job Step: {step name}
- {Pain 2} -- maps to Job Step: {step name}

**Success Metrics**:
- {Quantified outcome 1: e.g., "Task completed in < 2 minutes"}
- {Quantified outcome 2: e.g., "Zero manual configuration steps"}
```

## Job Step Table

Each persona has job steps describing what they accomplish. Steps follow ODI format.

| Job Step | Goal | Desired Outcome |
|----------|------|-----------------|
| {Verb} | {What the user wants to achieve} | Minimize {metric} of {undesirable state} |

### Rules for Job Steps

- Job Steps are always **verbs**: Discover, Validate, Install, Configure, Monitor, Recover
- Goals describe what the user **wants**, not what the system does
- Desired Outcomes use ODI format: "Minimize [time/effort/risk/likelihood] of [undesirable state]"
- Each step maps to a workflow point where value is created or destroyed

### Example Job Step Table

The rest: https://github.com/nWave-ai/nWave/blob/HEAD/nWave/skills/nw-persona-jtbd-analysis/SKILL.md