# Brand Copywriter

Writes marketing copy using proven copywriting frameworks.

- Repository: https://github.com/ognjengt/founder-skills (654 stars)
- Category: Design
- License: MIT
- Last updated: 2026-05-18
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add ognjengt/founder-skills --skill brand-copywriter -g -a claude-code -y`
Codex: `npx skills add ognjengt/founder-skills --skill brand-copywriter -g -a codex -y`
Cursor: `npx skills add ognjengt/founder-skills --skill brand-copywriter -g -a cursor -y`
Gemini CLI: `npx skills add ognjengt/founder-skills --skill brand-copywriter -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ognjengt/founder-skills`

## Description

Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Copywriter

## Purpose
Generate professional marketing copy in two versions: one using the optimal framework for the platform/use case, and one using an AI-selected alternative framework for comparison.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"brand-copywriter loaded, proceed with what you need copy for (e.g., Facebook ad, landing page, TikTok video, LinkedIn post, email sequence, etc.)"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. MANDATORY: Read Reference Files FIRST
**BLOCKING REQUIREMENT, DO NOT SKIP THIS STEP**

Before doing ANYTHING else, you MUST use the Read tool to read BOTH reference files:

```
Read: ./references/copy_frameworks.md
Read: ./references/writing_styles.md
```

**What you will find:**
- **copy_frameworks.md:** 14 proven copywriting frameworks with detailed structures, selection matrix, and quick reference tables
- **writing_styles.md:** Voice and tone rules built from Ogilvy, Schwartz, Hopkins, Halbert, Sugarman, Caples, and Collier. Contains the Banned Phrases list, AI tell patterns to avoid, and how human copy actually sounds.

**DO NOT PROCEED** to Step 2 until you have read both files and have the frameworks AND voice rules loaded in context.

### 2. Check for Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and use the business context to personalize your copy (company name, product details, brand voice, target audience, unique selling points, pain points).
- **If it doesn't exist:** Proceed using defaults from "Defaults & Assumptions" and ask clarifying questions if critical information is missing.

The rest: https://github.com/ognjengt/founder-skills/blob/HEAD/skills/brand-copywriter/SKILL.md