# Competitor Intel

Analyzes competitors using web research to provide verified business metrics...

- Repository: https://github.com/ognjengt/founder-skills (654 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-05-18
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add ognjengt/founder-skills --skill competitor-intel -g -a claude-code -y`
Codex: `npx skills add ognjengt/founder-skills --skill competitor-intel -g -a codex -y`
Cursor: `npx skills add ognjengt/founder-skills --skill competitor-intel -g -a cursor -y`
Gemini CLI: `npx skills add ognjengt/founder-skills --skill competitor-intel -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ognjengt/founder-skills`

## Description

Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or strategic leverage opportunities.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Intel

## Purpose
Provide data-backed competitive intelligence by researching real signals across the web, no assumptions, no made-up numbers.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"competitor-intel loaded, proceed with competitor name and any context (website, industry, etc.)"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. Check for Business Context (Optional)
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it to understand your company's positioning, strengths, and goals, this informs the leverage strategies.
- **If it doesn't exist:** Proceed with analysis focused purely on competitor weaknesses.

### 2. Extract Input
From the user's requirements, extract:
- Competitor name (required)
- Competitor website (if provided)
- Industry/vertical (if provided)
- Specific areas of interest (if provided)

### 3. Research Phase, MANDATORY WEB SEARCH
**This skill REQUIRES web search. Do not proceed without searching.**

Execute web searches across these sources:

#### Business Metrics Research
Search for verified data only. Query patterns:
- `"[Competitor]" revenue OR MRR OR ARR site:crunchbase.com`
- `"[Competitor]" funding raised valuation site:crunchbase.com`
- `"[Competitor]" employees headcount site:linkedin.com`
- `"[Competitor]" revenue growth OR metrics`
- `"[Competitor]" pricing customers`
- `"[Competitor]" CEO OR founder interview revenue`
- `"[Competitor]" Series A OR Series B OR funding`

The rest: https://github.com/ognjengt/founder-skills/blob/HEAD/skills/competitor-intel/SKILL.md