Go-to-Market Plan

Purpose

Analyze the founder's business and current stage to deliver 3 specific, actionable go-to-market strategies that will drive measurable market penetration and customer acquisition.

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Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "go-to-market-plan loaded, proceed with details about your product, target market, or current launch situation"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

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Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. Read Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business stage, competitors, pricing model, unique advantages.
• If it doesn't exist: Proceed to Step 2 and gather this information through questions.

2. Diagnose GTM Readiness

Evaluate whether you have enough information to produce high-confidence, actionable go-to-market strategies:

Required information to proceed without questions:

• What problem the product solves (core value proposition)
• Who the ideal customer is (specific ICP, not "small businesses" or "everyone")
• Product readiness stage (MVP, beta, ready to scale, etc.)
• Competitive landscape (who else solves this, how you're different)
• Distribution model (direct, channel partners, marketplace, etc.)
• Pricing strategy (freemium, paid, enterprise, etc.)
• Current market position (pre-launch, launched but struggling, ready to scale)
• Available resources (team, budget, runway)

If you have enough context: Proceed directly to Step 4.

If critical information is missing: Proceed to Step 3.