# Go To Market Plan

Analyzes the founder's business context to deliver 3 best go-to-market strategies...

- Repository: https://github.com/ognjengt/founder-skills (654 stars)
- Category: Business
- License: MIT
- Last updated: 2026-05-18
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add ognjengt/founder-skills --skill go-to-market-plan -g -a claude-code -y`
Codex: `npx skills add ognjengt/founder-skills --skill go-to-market-plan -g -a codex -y`
Cursor: `npx skills add ognjengt/founder-skills --skill go-to-market-plan -g -a cursor -y`
Gemini CLI: `npx skills add ognjengt/founder-skills --skill go-to-market-plan -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ognjengt/founder-skills`

## Description

Analyzes the founder's business context to deliver 3 best go-to-market strategies tailored to their current stage, product, and market. Asks up to 10 diagnostic questions when needed to understand product readiness, target market clarity, competitive positioning, and distribution channels. Use when user needs go-to-market strategy, launch planning, market entry strategy, or actionable GTM roadmap.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Go-to-Market Plan

## Purpose
Analyze the founder's business and current stage to deliver 3 specific, actionable go-to-market strategies that will drive measurable market penetration and customer acquisition.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"go-to-market-plan loaded, proceed with details about your product, target market, or current launch situation"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. Read Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and extract: company name, industry, target audience, value proposition, products/services, business stage, competitors, pricing model, unique advantages.
- **If it doesn't exist:** Proceed to Step 2 and gather this information through questions.

### 2. Diagnose GTM Readiness
Evaluate whether you have enough information to produce high-confidence, actionable go-to-market strategies:

**Required information to proceed without questions:**
- What problem the product solves (core value proposition)
- Who the ideal customer is (specific ICP, not "small businesses" or "everyone")
- Product readiness stage (MVP, beta, ready to scale, etc.)
- Competitive landscape (who else solves this, how you're different)
- Distribution model (direct, channel partners, marketplace, etc.)
- Pricing strategy (freemium, paid, enterprise, etc.)
- Current market position (pre-launch, launched but struggling, ready to scale)
- Available resources (team, budget, runway)

**If you have enough context:** Proceed directly to Step 4.

**If critical information is missing:** Proceed to Step 3.

The rest: https://github.com/ognjengt/founder-skills/blob/HEAD/skills/go-to-market-plan/SKILL.md