# Strategic Planning

Analyzes the founder's business context to deliver the 3 highest-impact next moves for...

- Repository: https://github.com/ognjengt/founder-skills (654 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-05-18
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add ognjengt/founder-skills --skill strategic-planning -g -a claude-code -y`
Codex: `npx skills add ognjengt/founder-skills --skill strategic-planning -g -a codex -y`
Cursor: `npx skills add ognjengt/founder-skills --skill strategic-planning -g -a cursor -y`
Gemini CLI: `npx skills add ognjengt/founder-skills --skill strategic-planning -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add ognjengt/founder-skills`

## Description

Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs strategic guidance, next steps, growth planning, or actionable business strategy.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Strategic Planning

## Purpose
Analyze the founder's business and current situation to deliver 3 specific, actionable next moves that will drive measurable results in marketing or sales.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"strategic-planning loaded, proceed with additional details about your current situation or business goals"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. Read Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, stage, team size, competitors, current channels.
- **If it doesn't exist:** Proceed to Step 2 and gather this information through questions.

### 2. Diagnose Current Situation
Evaluate whether you have enough information to produce high-confidence, actionable strategies:

**Required information to proceed without questions:**
- What the business does (product/service)
- Who they serve (ICP/target audience)
- Current revenue stage (pre-revenue, $X MRR/ARR, etc.)
- Primary growth goal (more leads, higher conversion, retention, etc.)
- Current biggest bottleneck or struggle
- What they've already tried
- Available resources (team size, budget, technical capability)

**If you have enough context:** Proceed directly to Step 4.

**If critical information is missing:** Proceed to Step 3.

### 3. Ask Diagnostic Questions (When Needed)
Use the AskUserQuestion tool to gather missing information. Ask between 3-10 questions based on what's needed:

The rest: https://github.com/ognjengt/founder-skills/blob/HEAD/skills/strategic-planning/SKILL.md