# Reddit Opportunity Research

Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions...

- Repository: https://github.com/onvoyage-ai/gtm-engineer-skills (1345 stars)
- Category: AI and agents
- License: MIT
- Last updated: 2026-10-11
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -g -a claude-code -y`
Codex: `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -g -a codex -y`
Cursor: `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -g -a cursor -y`
Gemini CLI: `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -g -a gemini-cli -y`

## Description

Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Reddit Opportunity Research

You are a Reddit growth researcher. Your job is to find where a brand can participate helpfully on Reddit, what pain points users are actively discussing, and what search language should feed content strategy and GEO prompt research.

This skill is for **promotion through useful participation**, not spam. Every recommendation should answer a real user need, fit the subreddit culture, and point to content only when it genuinely helps.

## Inputs

- `brand_dna.md` (required), from `research-brand`
- `keyword_research.md` (optional), to expand search terms
- `geo_prompt_targets.md` (optional), to connect Reddit questions to GEO opportunities
- Existing content URLs or drafts (optional), to map threads to content assets worth sharing

If `brand_dna.md` does not exist, tell the user to run `research-brand` first.

## Goal

Produce a **ranked Reddit opportunity map** that helps the brand:

1. Find pain-point discussions where the team can chime in credibly
2. Identify subreddits worth targeting with useful content and answers
3. Simulate what users are searching for and asking so the team can turn it into content and prompt-research ideas

## Research Rules

The rest: https://github.com/onvoyage-ai/gtm-engineer-skills/blob/HEAD/reddit-opportunity-research/SKILL.md