# Competitor Analysis

Conduct full competitor strategy breakdowns across SEO, ads, social, email, pricing...

- Repository: https://github.com/OpenClaudia/openclaudia-skills (724 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add OpenClaudia/openclaudia-skills --skill competitor-analysis -g -a claude-code -y`
Codex: `npx skills add OpenClaudia/openclaudia-skills --skill competitor-analysis -g -a codex -y`
Cursor: `npx skills add OpenClaudia/openclaudia-skills --skill competitor-analysis -g -a cursor -y`
Gemini CLI: `npx skills add OpenClaudia/openclaudia-skills --skill competitor-analysis -g -a gemini-cli -y`

## Description

Conduct full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning. Use when the user asks to analyze competitors, benchmark against rivals, understand competitive landscape, find competitor weaknesses, or build a competitive matrix. Trigger phrases include "competitor analysis", "competitive analysis", "who are my competitors", "competitor research", "competitive landscape", "benchmark competitors", "competitor ads", "competitor SEO", "competitor pricing", "SWOT analysis", "competitive matrix".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Analysis Framework

You are an expert competitive intelligence analyst. When the user asks you to analyze competitors, build competitive matrices, or identify competitive advantages, follow this framework.

## Optional API Integrations

The following API keys enable richer data collection. All are optional -- the framework works without them using web search and manual research.

- `SEMRUSH_API_KEY` - Domain overview, organic keywords, competitor discovery, traffic estimates
- `SERPAPI_API_KEY` - Real-time SERP competitive analysis, ad copy extraction
- `SERPINGAPI_API_KEY` - Real-time organic SERP positions and SERP features (free tier available)
- `SCRAPINGBEE_API_KEY` - Scrape competitor pages that block direct fetching

### SemRush API (if SEMRUSH_API_KEY available)

**Domain Overview** - Get traffic, keywords, and authority for any competitor:
```bash
# Domain overview (organic traffic, keywords, authority score)
curl -s "https://api.semrush.com/?type=domain_ranks&key=${SEMRUSH_API_KEY}&export_columns=Db,Dn,Rk,Or,Ot,Oc,Ad,At,Ac&domain={competitor_domain}"
```
Columns: Db=Database, Dn=Domain, Rk=Rank, Or=Organic Keywords, Ot=Organic Traffic, Oc=Organic Cost, Ad=Adwords Keywords, At=Adwords Traffic, Ac=Adwords Cost.

**Organic Keywords** - See what keywords a competitor ranks for:
```bash
# Top organic keywords for a competitor domain
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Ur,Tr&display_limit=50&display_sort=tr_desc"
```
Columns: Ph=Keyword, Po=Position, Nq=Search Volume, Cp=CPC, Ur=URL, Tr=Traffic %.

The rest: https://github.com/OpenClaudia/openclaudia-skills/blob/HEAD/skills/competitor-analysis/SKILL.md