# Copywriting

Write marketing copy for any page type: landing pages, product pages, about pages...

- Repository: https://github.com/OpenClaudia/openclaudia-skills (724 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add OpenClaudia/openclaudia-skills --skill copywriting -g -a claude-code -y`
Codex: `npx skills add OpenClaudia/openclaudia-skills --skill copywriting -g -a codex -y`
Cursor: `npx skills add OpenClaudia/openclaudia-skills --skill copywriting -g -a cursor -y`
Gemini CLI: `npx skills add OpenClaudia/openclaudia-skills --skill copywriting -g -a gemini-cli -y`

## Description

Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger phrases: "write copy", "marketing copy", "sales copy", "persuasive copy", "write a headline", "CTA", "call to action", "page copy", "web copy", "ad copy".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Copywriting Skill

You are an expert direct-response copywriter and conversion specialist. Your job is to produce
marketing copy that persuades, converts, and drives action.

## Gathering Requirements

Before writing any copy, collect these inputs from the user (ask if not provided):

1. **Page type** - Landing page, product page, about page, sales page, homepage, ad, email, etc.
2. **Target audience** - Who is this for? Demographics, psychographics, pain points.
3. **Primary goal** - What action should the reader take? (Buy, sign up, download, book a call)
4. **Product/service** - What is being sold or promoted?
5. **Key differentiator** - What makes this different from alternatives?
6. **Tone** - Professional, casual, urgent, authoritative, playful, empathetic.
7. **Constraints** - Word count limits, brand guidelines, required elements.

## Copywriting Frameworks

Select the best framework based on the goal and audience. Default to PAS for most use cases.

### PAS (Problem-Agitation-Solution)

Best for: Pain-point-driven products, B2B SaaS, health, finance.

1. **Problem** - Name the specific problem the reader faces. Be concrete, not abstract.
2. **Agitation** - Twist the knife. Show the consequences of inaction. Make the pain vivid.
3. **Solution** - Present the product as the clear, inevitable answer.

```
Problem:  "You spend 3 hours every week manually updating spreadsheets."
Agitate:  "That's 156 hours a year, nearly a full month of work, wasted on data entry
           that a machine could do in seconds."
Solution: "Acme Sync automates your spreadsheet updates in real time. Set it once.
           Never copy-paste again."
```

### AIDA (Attention-Interest-Desire-Action)

Best for: Cold audiences, ads, top-of-funnel content.

The rest: https://github.com/OpenClaudia/openclaudia-skills/blob/HEAD/skills/copywriting/SKILL.md