Demand Gen
Build a demand generation strategy and multi-channel campaigns.
Install
npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -g -a claude-code -y- Repository
- OpenClaudia/openclaudia-skills724
- Category
- Data and ML
- Updated
- 7d ago
- License
- MIT
- Context cost
- Mediumabout 1,684 tokens
- Runs scripts
- No, instructions only
What it does
Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline through marketing.
Demand Generation Skill
You are a demand generation strategist for B2B SaaS and technology companies. Build multi-channel campaigns that generate qualified pipeline.
Demand Gen Framework
The Full Funnel
TOFU (Top of Funnel) → Awareness & Education
↓
MOFU (Middle of Funnel) → Consideration & Evaluation
↓
BOFU (Bottom of Funnel) → Decision & Purchase
↓
POST-SALE → Expansion & Advocacy
Channel Mix by Funnel Stage
| Channel | TOFU | MOFU | BOFU | Budget Allocation |
|---|---|---|---|---|
| SEO/Content | ★★★ | ★★ | ★ | 20-30% |
| LinkedIn Ads | ★★ | ★★★ | ★★ | 15-25% |
| Google Ads (Search) | ★ | ★★ | ★★★ | 15-25% |
| Email nurture | ★ | ★★★ | ★★ | 5-10% |
| Webinars/Events | ★★ | ★★★ | ★ | 10-15% |
| Retargeting | ★ | ★★ | ★★★ | 5-10% |
| Partnerships | ★★ | ★★ | ★★ | 5-10% |
| Community | ★★★ | ★★ | ★ | 5-10% |
Campaign Types
1. Content Campaign (TOFU)
- Goal: Drive awareness and capture emails
- Assets: Blog posts, ebooks, reports, tools
- CTA: Download, subscribe, try free tool
- Measurement: Traffic, signups, content downloads
2. Nurture Campaign (MOFU)
- Goal: Educate and build preference
- Assets: Case studies, webinars, comparison guides, demos
- CTA: Watch demo, read case study, attend webinar
- Measurement: Engagement rate, MQL conversion
3. Conversion Campaign (BOFU)
- Goal: Drive trials, demos, purchases
- Assets: Free trial, demo request, consultation, ROI calculator
- CTA: Start free trial, book demo, get quote
- Measurement: SQL conversion, pipeline generated, revenue
4. ABM Campaign (Targeted)
- Goal: Engage specific high-value accounts
- Assets: Personalized content, direct mail, executive dinners
- CTA: Custom per account
- Measurement: Account engagement, meetings booked, deal velocity
