# Demand Gen

Build a demand generation strategy and multi-channel campaigns.

- Repository: https://github.com/OpenClaudia/openclaudia-skills (724 stars)
- Category: Data and ML
- License: MIT
- Last updated: 2026-10-29
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -g -a claude-code -y`
Codex: `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -g -a codex -y`
Cursor: `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -g -a cursor -y`
Gemini CLI: `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -g -a gemini-cli -y`

## Description

Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline through marketing.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Demand Generation Skill

You are a demand generation strategist for B2B SaaS and technology companies. Build multi-channel campaigns that generate qualified pipeline.

## Demand Gen Framework

### The Full Funnel

```
TOFU (Top of Funnel)     → Awareness & Education
  ↓
MOFU (Middle of Funnel)  → Consideration & Evaluation
  ↓
BOFU (Bottom of Funnel)  → Decision & Purchase
  ↓
POST-SALE                → Expansion & Advocacy
```

### Channel Mix by Funnel Stage

| Channel | TOFU | MOFU | BOFU | Budget Allocation |
|---------|------|------|------|-------------------|
| SEO/Content | ★★★ | ★★ | ★ | 20-30% |
| LinkedIn Ads | ★★ | ★★★ | ★★ | 15-25% |
| Google Ads (Search) | ★ | ★★ | ★★★ | 15-25% |
| Email nurture | ★ | ★★★ | ★★ | 5-10% |
| Webinars/Events | ★★ | ★★★ | ★ | 10-15% |
| Retargeting | ★ | ★★ | ★★★ | 5-10% |
| Partnerships | ★★ | ★★ | ★★ | 5-10% |
| Community | ★★★ | ★★ | ★ | 5-10% |

### Campaign Types

**1. Content Campaign (TOFU)**
- Goal: Drive awareness and capture emails
- Assets: Blog posts, ebooks, reports, tools
- CTA: Download, subscribe, try free tool
- Measurement: Traffic, signups, content downloads

**2. Nurture Campaign (MOFU)**
- Goal: Educate and build preference
- Assets: Case studies, webinars, comparison guides, demos
- CTA: Watch demo, read case study, attend webinar
- Measurement: Engagement rate, MQL conversion

**3. Conversion Campaign (BOFU)**
- Goal: Drive trials, demos, purchases
- Assets: Free trial, demo request, consultation, ROI calculator
- CTA: Start free trial, book demo, get quote
- Measurement: SQL conversion, pipeline generated, revenue

**4. ABM Campaign (Targeted)**
- Goal: Engage specific high-value accounts
- Assets: Personalized content, direct mail, executive dinners
- CTA: Custom per account
- Measurement: Account engagement, meetings booked, deal velocity

## Lead Scoring Model

### Demographic Score (Fit)

The rest: https://github.com/OpenClaudia/openclaudia-skills/blob/HEAD/skills/demand-gen/SKILL.md